You know you need to do something with AI. You're not sure what.
15 to 20 minutes. Plain talk. No obligation. Useful whether we work together or not.
The most expensive call is the one you miss.
The first job is almost always the money side. Not a chatbot for the sake of it, but the places where a business is already losing money it earned.
Calls you miss
You're on a roof or on another line. The caller doesn't leave a voicemail, they call the next name. An AI answers when you can't, books the job, or texts them back before they dial anyone else.
Follow-up that slips
Quotes go quiet. Leads cool overnight. Follow-up gets built into the day so nothing depends on somebody remembering at 9 p.m.
Getting paid, getting it done
Invoices chased politely and automatically. The report that ate half a Monday shows up on its own. Your people do the work they're actually for.
Once that runs, the head chef stops washing dishes.
Put a dollar amount on the calls you miss.
Use your real averages. No form, no price, just what unanswered calls may be costing you.
Pre-filled with a common sketch. Move the sliders to match your shop. Result updates as you go — no form required.
About 80% of unanswered callers never call back[1]. That factor is fixed so the math stays honest; you control missed volume, ticket, and close rate.
Rounded down on purpose. Not a promise. A planning number. The free audit checks it against your real call log.
[1] Numa small-business phone research, 2021: roughly 1 in 4 calls unanswered; a large share of unanswered callers never call back, often cited around 80%. Research context, not a promise of your results.
Three steps. The first one is free.
We talk
The Missed Money Audit. 15 to 20 minutes on how your business actually runs, where calls and follow-up leak, and what that costs. You leave with a plain next step whether you hire us or not.
We set it up with you
Quick win or bigger build, we build it and we train your people on it. No platform loyalty. A real team behind me, so what we recommend gets built, not slide-decked.
We stay until it is working
I don't hand you a list of recommendations and move on. That is just more work for somebody who has none to spare. I stay until it pays for itself. If a project can't make money, save money, or make your people more effective, I'll tell you not to buy it. Including from me.
From the two-truck contractor to the $100 million mid-cap.
Owner-operators and service businesses
The front door is the phone. If missed calls and slow follow-up are costing you jobs, start with the free audit. HVAC, plumbing, electrical, landscaping, roofing, cleaning, property services, and every other trade where the owner is also the office.
Mid-cap companies
Different problems, same bar. Sales teams working from real information instead of gut feel. Institutional knowledge captured before it retires. Follow-up built into operations. Managers getting hours back for the work only they can do.
Book a short discovery call Same calendar. Same person.
I start with how the place actually runs.
I'm Matt Lucas, president of Big Step AI and a small business owner myself. Before AI I spent twenty-plus years as an executive coach and organizational consultant, from family-owned companies to the C-suite of a national enterprise approaching $1 billion. My AI work starts with how people actually operate, not with tools.
Your team is probably nervous about AI. I take that seriously. I spent years in workforce development with people whose jobs had disappeared, and I don't install something and leave. I teach the team the new way of working. Done right, AI makes people better at their jobs and happier in them. That's the part I love.
I fall a little in love with every business I work in. First I learn how it runs and who your customer is. Then the people. Then we find where AI solves a real problem.
Direct line: (631) 546-7999 · Text me
Questions owners actually ask
What does it cost?
The first conversation is free. There are no prices on the site because the work is sized to the business, and quoting a number before I understand yours would be guessing. You will get a real one on the call.
Is this just software?
No. We put the right pieces in place, AI where it earns its keep, and stay until it works the way your business runs. If a project can't make money, save money, or make your people more effective, I'll tell you not to buy it. Including from me.
Do I need to understand AI?
No. You need to know your business. That's the part I can't do.
Do you text random people?
No. Messaging goes to people who contacted your business or opted in. No purchased lists.
Where are you based?
Melville, NY. Long Island is home, and the work isn't limited to it.
Book a free Missed Money Audit.
15 to 20 minutes on where calls and follow-up are costing you money and what to do about it. Useful whether we work together or not. If we do, I stay with you through it.
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Free audit · Melville, NY · Plain talk · We stay until it is working